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Securing Your Web Location

You've made the leap and brought your company's identity to the internet. You've secured the domain (URL) that best identifies your business name and added a .com to the end of it. So you're done, right?

Maybe not. With the flood of domain registrations that hit the Internet everyday, many of the .com domains are already gone, forcing new businesses, quite possibly with names such as your own, to use other other domains such as .net, and .org to gain their own identity on the net.

To some extent, this causes confusion about who's who on the Internet. If is a owned by different company than, you could be allowing your customers to find your competitor, or at the very least making it harder to find your site. It is worth seriously looking at this issue when refining your Internet strategy. Now might be the time for you to register additional domains to make sure that your identity is protected.

Your web designer or web hosting company can help you research additional domains are available that will complement your primary domain. If you are presently using a .com address, you might think about securing the .net and .org version of your company name. Your new domains could be pointed to your existing domain so all your domains access the same web site, or used as separate sites for different business functions.

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