Link to North East Digital village, personal dialup Internet access with local service and national coverage
Home | Contact | About | Portfolio | Grok | Terms | Accounts | Directory | Link | Site Index | Library | Help

Bizgrok logo


The Bizgrok Library features news about and articles by Bizgrok and Bizgrok's customers that we believe offer helpful information or advice. the information, opinions or advice is strictly the not the responsibility of Bizgrok - meaning Bizgrok isn't responsible for the accuracy of the informaiton or advice or suggestions contained within any article published here, nor for anything you do with such information, advice or suggestions. If you have an article you'd like Bizgrok to feature, email our editor with your topic and short description of your article's content. Return to Library Main Page

Web's Impact on Marketing and Advertising

The Internet has become pervasive. Research tells us that three-quarters of computer users are willing to give up television to spend more time using their computers. It took 38 years for 50 million people to own a radio, and only 5 years for 50 million people to be on the Internet, and the numbers are increasing daily. There are compelling reasons why businesses market via the web:

  • Ads are updated quickly & cheaply
  • Ads reach a global community
  • Use of multi-media is common
  • More potential customers are using the Internet all the time
  • Most importantly, you can create a one to one marketing solution customized for each visitor.

From modest brochure-style sites to major Internet commerce, the use of the Internet and the world-wide web to inform, educate and sell services and products continues to expand. If your company or agency business & marketing plans do not include establishing, or updating and maintaining your web presence, it may be time to consider how your company will make the best use of this medium.

Potential customers are increasingly turning to the web to get information about a company before they make their first call or contact. Being accessible, and presenting a comprehensive and professional image on the web may make the difference between that customer walking into your store or supporting your organization rather than your competitor.

~ to the Top

Valid XHTML 1.0!